You can’t always control where your hashtag trend is going to take you, but you can always control how you respond. How you handle yourself in the moment will be one of the most important things about you.
A great way to stay on track and avoid getting off track is to use hashtags. At the very least, if you have a hashtag that is trending in one specific topic, you have an immediate filter that will direct you to the relevant hashtag. But there are also other things you can do, like, for example, using your real name. Even though you may be tagged in a tweet, you can still ignore it if you don’t want to be associated with the hashtag.