location bid adjustments are a common request that leads to this tutorial, but it’s so easy to get it wrong. In this tutorial, I show you how to bid location changes in Google Ads.
Location bid adjustments aren’t a new concept, but they’re still a little new for a lot of people. Most of the time, people are unaware that location bid adjustments are even possible. But just because you change the bid for a location doesn’t mean that you can’t bid it for some other location.
Bid adjustments are a way to increase the amount of money that your ad buys. This could be for one of 3 reasons. One, to get more exposure. This could be done for instance, say by increasing the amount of money that your ad goes up to when someone clicks on it. Two, to get the ad to the top of the search results. This could be done by increasing the bid for the location. Three, to change the ad’s position in the search results.
The problem is there are a bunch of location bid adjustments that don’t work. A location bid adjustment might be to increase the bid for your ad when someone clicks on it, but this could have a negative effect on the ad’s ranking. A location bid adjustment might be to decrease the amount of money that your ad spends when someone clicks on it, but this could have a negative effect on the ad’s ranking.
The first two options are relatively easy, but the last one is something that seems to cause many pain points for Google. If you bid high enough, the advertiser is going to get the ad placed in the top spot of the search results. But if they don’t bid enough, you might see your ad placed in the middle or last spot of the search results.
Well, that sounds bad? But it isn’t really. First, you want to bid on the keyword in your ad’s description, since for most of the ads that are bid on, the page title is the most important. Second, if you bid high enough, you can get the ad to appear in the top spot. This is why Google does this so often.
Yes, Google does this quite often, but you have to make sure you bid for the keywords that are in your ad descriptions. That means you should always use the keyword you’re bidding on in your ad descriptions.
And if you use the keywords in your ad descriptions, Google will make sure your ad gets that spot in your ad queue.
Google recently announced it is changing the way they are determining which keywords to bid on. They are now using the ad title and description as their primary indicators. What this means is that your bid will be based on the keywords that are written in your ad descriptions, and not the keyword you want to bid on. This means you can get your target keyword ad without bidding on it.